Using the F-Word

We need a new bridge. A new motivation for people to get included.

Employment or education may have worked as the drivers for many to get engaged. But they're only motivations for so many.

Which is why David Banes argues we also need to use the F-Word.

Fun.

If we want digital inclusion, he argued in his presentation for this afternoon's e-engagement wor..., engagement needs to be made pleasurable. It needs to be fun!

#e-engagement #ndi09